Broadmoor store offers alternative to malt liquor

Broadmoor Bureau Chief

The Hop In convenience store, also known .as the Chevron Mart, is offering an alternative to the malt liquor beer it sells to many the many customers who live in or near the Broadmoor neighborhood in Gulfport.

The new drink is branded as the Limitless Liquid Shot, a blend of herbs, vitamins and nootropics, the natural supplements for brain boosting.

A 2-ouncer is $7.99, quite expensive compared to the cost of a bottle of malt liquor, but the Limitless makers say their concoction won’t give you the jitters or anxiety associated with other drinks, such as the MLB.

Malt liquor is the preferred drink of the middle-aged bros who ride bikes up Kelly Avenue or loiter in empty lots. The top brands nationwide include Steel Reserve, Hurricane, Magnum and Panther, and they have a higher alcohol content by volume compared to other beers.

You can get malt liquor in 40-ounce bottles, or forties as the experts say, and the bottles are sold chilled and put in brown paper bags for patrons to have a refreshing afternoon at their favorite curbside spots.

The down side, according to a study, is that malt liquor drinkers are more likely to be homeless, unemployed, receive public assistance and tend to drink more alcohol more often than other types of drinkers.

The “more alcohol more often” part is because malt liquor is cheap. For example, a 12-pack of 12-ounce Steel Reserve cans is $10.99 and a 40-ounce bottle is $2.79.

Broadmoor needs to help its malt liquor addicts. The next time an MLB drinker on Kelly Avenue asks if you have a dollar, be generous and give the dollar but tell him to save it and other dollars he receives so he can have enough money to go the Limitless Liquid Shot route.

The Limitless website says that “our mood enhancement supplements are designed to slow the overactive parts of the brain to provide a wave of clarity, peace and unparalleled focus.

“Limitless promotes mood enhancement and motivation by slowing the impulses in our brain that don’t pertain to what we’re trying to accomplish, AKA the chit-chatter of the mind.”

The fine folks at Hop In will brown-bag Liquid Shot, just like they do with malt liquor, but the nootropics will prevent buyers from stumblin’, mumblin’ and bumblin’ their way to the street corner.




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I’ve found something to like about Cruisin’ The Coast. Really!

The view from Bubba's 1957 Chevrolet Wagon on Highway 90 in Gulfport during Cruisin' The Coast on Oct. 2. JOHN E. BIALAS The view from Bubba's 1957 Chevrolet Wagon on Highway 90 in Gulfport during Cruisin' The Coast on Oct. 2. JOHN E. BIALAS

Broadmoor Bureau Chief

My friend and former newspaper colleague Bubba messaged me on Sept. 21.

“You up for a cruise?”

That’s a cruise as in Cruisin’ The Coast, and although I have the Cruisin’ hater rep because I mock the classic car event every chance I get,  I gladly accepted his invite.

I hadn’t seen Bubba since last fall’s Cruisin’ The Coast, when I rode with him and his wife Nancy in their 1957 Chevrolet Wagon for my Cruisin’ initiation.

So eight days ago, Bubba, Nancy and their friend Tammy swung by my house in Gulfport and we hit the beach road known as Highway 90 for a short hot-afternoon drive to the Armed Forces Retirement Home just west of Biloxi, a home that is in an area where I grew up back in the 1960s.

The home is on land that used to be the Keesler Air Force Base Annex, and it was there in 1966 that I worked as a 14-year-old summer camp counselor for the Keesler Recreation Department and learned that Bob Dylan had gone into hiding after he was badly injured in a motorcycle accident in upstate New York.

I might have to bring up that chapter in Dylan’s life as a trivia question for Bubba. We occasionally message each other about rock-music trivia, and he stumps me more often that I stump him. He knows his stuff.

He really knows cars and I know nothing about cars. I couldn’t tell you if my SUV has a carburetor or a carbohydrate.

All the Cruisers visiting the AFRH were car experts, I assume, and they put on quite a show for the military veterans who stood or sat outside the front of the home with friends and family. They waved at the Cruisers and thanked them, the Cruisers waved back and thanked them and it was a heartwarming experience. It was funny, too. There was a guy sitting in the back of a convertible and he was wearing a Tricky Dick Nixon mask and flashing victory signs.

All the camaraderie may stop me from poking fun at Cruisin’ The Coast. Really!

I’ve found something I like about it: Accepting Bubba’s invites.




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This picture represents my biggest Cruisin’ dislike

Broadmoor Bureau Chief

See that photo at the top of this post? It represents what I despise most about Cruisin’ The Coast, the annual White Fall Break in which locals and out-of-towners clog Highway 90 and our main streets to show off their classic cars and attract the oohs and aahs of gawkers young and old.

The picture was taken on Monday at Highway 90 and Kelly Avenue in Gulfport, less than a mile from our house, and it shows vacationing squatters turning a post-Hurricane Katrina empty lot into their own beachfront parking lot for one week. I would think this is trespassing. I know this would be trespassing during Black Spring Break and the Sheriff’s Department wouldn’t have enough space to lock up offenders.

The picture is just a partial view of the site, which people took over under the cover of night on Sunday.

Here are two photos of the rest of the site because I’m an unprofessional shooter with no idea how to get the best wide angle on my iPhone.

Other makeshift parking lots on empty Katrina lots in both Gulfport and Biloxi are much bigger because they are in areas with the most traffic. Think of places around  Cowan Road or DeBuys or Edgewater Mall or the Mississippi Coast Coliseum. I’m surprised the Cruisin’ yahoos aren’t homesteading at Grass Lawn and Beauvoir. Maybe that’s in the future.

My biggest fear is Cruisers will one day squat right in the middle of our neighborhood of Broadmoor, a scenario that might boost such businesses as Your Place, Hop In and Chaibi but make things miserable for those of us who enjoy living here.

I suffer at home on my laptop on a Friday afternoon thinking about all this stuff, but Cruisin’ is almost over until next year and that leads me to what I say every fall at this time.

What’s my favorite Cruisin’ day? It’s the day after the final day. I look forward to Monday.



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