By JOHN E. BIALAS
Broadmoor Bureau Chief
The Hop In convenience store, also known .as the Chevron Mart, is offering an alternative to the malt liquor beer it sells to many the many customers who live in or near the Broadmoor neighborhood in Gulfport.
The new drink is branded as the Limitless Liquid Shot, a blend of herbs, vitamins and nootropics, the natural supplements for brain boosting.
A 2-ouncer is $7.99, quite expensive compared to the cost of a bottle of malt liquor, but the Limitless makers say their concoction won’t give you the jitters or anxiety associated with other drinks, such as the MLB.
Malt liquor is the preferred drink of the middle-aged bros who ride bikes up Kelly Avenue or loiter in empty lots. The top brands nationwide include Steel Reserve, Hurricane, Magnum and Panther, and they have a higher alcohol content by volume compared to other beers.
You can get malt liquor in 40-ounce bottles, or forties as the experts say, and the bottles are sold chilled and put in brown paper bags for patrons to have a refreshing afternoon at their favorite curbside spots.
The down side, according to a study, is that malt liquor drinkers are more likely to be homeless, unemployed, receive public assistance and tend to drink more alcohol more often than other types of drinkers.
The “more alcohol more often” part is because malt liquor is cheap. For example, a 12-pack of 12-ounce Steel Reserve cans is $10.99 and a 40-ounce bottle is $2.79.
Broadmoor needs to help its malt liquor addicts. The next time an MLB drinker on Kelly Avenue asks if you have a dollar, be generous and give the dollar but tell him to save it and other dollars he receives so he can have enough money to go the Limitless Liquid Shot route.
The Limitless website says that “our mood enhancement supplements are designed to slow the overactive parts of the brain to provide a wave of clarity, peace and unparalleled focus.
“Limitless promotes mood enhancement and motivation by slowing the impulses in our brain that don’t pertain to what we’re trying to accomplish, AKA the chit-chatter of the mind.”
The fine folks at Hop In will brown-bag Liquid Shot, just like they do with malt liquor, but the nootropics will prevent buyers from stumblin’, mumblin’ and bumblin’ their way to the street corner.